MEDIA PRODUCTION DESIGN (aka - the folio!)
This is undertaken in Term 1 and 2 in your A3 folio and is worth 10 marks
Separate to this resource kit, you will be given past examples of PDPs from students who got into VCE Top Screen and Top Arts (the best of the best VCE Media products). Make sure you look over them and absorb what makes them good examples of planning.
STAGE 1 - DEVELOPMENT
This is the stage of your production design where you develop your idea and personal style based on influences from your chosen form. For each section you should be looking at what others have already done before you!.
In the beginning stage of your folio you will need to complete 4 major tasks:
Section 1 – codes and conventions
explore the codes and conventions of your chosen media form. For example, if you are working in film in what ways can camera, editing, lighting, colour, sound, etc. be manipulated? Start by making a list of all major technical, symbolic and written codes and conventions belonging to your chosen form and then explore how they have been used by other practitioners throughout history.
Section 2 – genre
explore the chosen genre of your narrative, including the common tropes of the genre. For example, if you are making a romance film, have a look at romance literature, past romance films, etc and find out what are the expectations? What are the clichés? What do audiences expect? why do audiences choose to consume that type of genre? What is their relationship with the genre?
Section 3 – narrative
explore narrative in your chosen media form. What are the ways in which narrative stories can unfold in your media form? Explore differing ways in which narratives can unfold in your chosen media form. Look at influences
section 4 – personal style
Develop your own personal style in accordance with an exploration of influences (at least 12) from many media forms. Media productions develop out of those which have come before us, so by the end of this section you should be able to identify your own personal style based on practitioners that have inspired you.
Once you have completed the development stage in your Media Production Design you will then pitch your idea to the class:
STAGE 2 - PRE-PRODUCTION
(make sure you annotate everything!)
SECTION 1 – CONCEPT
This is where you begin to visualize your product and experiment with ideas
This should include a written and/or visual exploration of your ideas. It may include brainstorming, mapping, feedback, experimentation, reflection and evaluation. You might start by listing different ideas for your production. These might simply be words or visual images. Your inspiration can come from anywhere. Beneath these headings, begin to flesh out each of the ideas. When you’ve developed these ideas, you may discover that one or two of them have more merit than the others. Select these ideas and begin to develop them further, setting aside an entire page in your folio for each idea. Seek feedback from other people about these ideas and document that feedback in your folios.
Some ideas to include in your concept section:
This is undertaken in Term 1 and 2 in your A3 folio and is worth 10 marks
Separate to this resource kit, you will be given past examples of PDPs from students who got into VCE Top Screen and Top Arts (the best of the best VCE Media products). Make sure you look over them and absorb what makes them good examples of planning.
STAGE 1 - DEVELOPMENT
This is the stage of your production design where you develop your idea and personal style based on influences from your chosen form. For each section you should be looking at what others have already done before you!.
In the beginning stage of your folio you will need to complete 4 major tasks:
Section 1 – codes and conventions
explore the codes and conventions of your chosen media form. For example, if you are working in film in what ways can camera, editing, lighting, colour, sound, etc. be manipulated? Start by making a list of all major technical, symbolic and written codes and conventions belonging to your chosen form and then explore how they have been used by other practitioners throughout history.
Section 2 – genre
explore the chosen genre of your narrative, including the common tropes of the genre. For example, if you are making a romance film, have a look at romance literature, past romance films, etc and find out what are the expectations? What are the clichés? What do audiences expect? why do audiences choose to consume that type of genre? What is their relationship with the genre?
Section 3 – narrative
explore narrative in your chosen media form. What are the ways in which narrative stories can unfold in your media form? Explore differing ways in which narratives can unfold in your chosen media form. Look at influences
section 4 – personal style
Develop your own personal style in accordance with an exploration of influences (at least 12) from many media forms. Media productions develop out of those which have come before us, so by the end of this section you should be able to identify your own personal style based on practitioners that have inspired you.
Once you have completed the development stage in your Media Production Design you will then pitch your idea to the class:
STAGE 2 - PRE-PRODUCTION
(make sure you annotate everything!)
SECTION 1 – CONCEPT
This is where you begin to visualize your product and experiment with ideas
This should include a written and/or visual exploration of your ideas. It may include brainstorming, mapping, feedback, experimentation, reflection and evaluation. You might start by listing different ideas for your production. These might simply be words or visual images. Your inspiration can come from anywhere. Beneath these headings, begin to flesh out each of the ideas. When you’ve developed these ideas, you may discover that one or two of them have more merit than the others. Select these ideas and begin to develop them further, setting aside an entire page in your folio for each idea. Seek feedback from other people about these ideas and document that feedback in your folios.
Some ideas to include in your concept section:
- STRUCTURE. Try to structure your project. scene by scene, or photo by photo or page by page. if you are making a film, try to seperate it into acts. be visual... experiment with re-arrangement.
- TRIALS - try things! make things! experiment and see what you can do! it all goes in your concepts.
- Mood boards. These are an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept. You could mood board graphics, fonts, costumes, locations, styles, cinematography, character design, etc
- Costume concepts. Sketches/cutouts/colours
- Visual composition and framing. Here you could draw out key frames in your imagination – or photograph your location and draw your compositions directly onto them.
- Colour correction. You could experiment with colour filters. Maybe through software editing or simply drawing and using see-through coloured gels to experiment.
- Character designs. If you are animating (or even sometimes live action) you can conceptualize many different character concepts here. This can also include costume designs
- Camera movement. You could experiment with long tracking shots by either hand-drawing what you would like to achieve or actually filming a test and screen capturing the results.
- Lighting design. Perhaps you could collect many films stills that illustrate the type of lighting you want? Or even try to create it yourself and screen capture the results.
- Film title, font and graphic overlay. Maybe you could illustrate or collect fonts that inspire your project and that fit in with the overall theme? Then visualise and trail how your title will be overlaid in your film.
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Remember, you must annotate EVERYTHING. A picture is meaningless unless I know your thoughts on it!
SECTION 2 – INTENTION
• Intention. Your intention should include a discussion of your purpose, impact and the desired outcome of your media product.
What do you hope to achieve by producing your media product? Again, it is useful to be specific. When writing your intention, think carefully about what you hope to achieve. Write about the purpose, impact and outcome of your media product.
SECTION 3 – AUDIENCE STATEMENT
• Audience. Your description of audience should cover their attitudes, expectations and knowledge. What kind of person are you making your product for? Be specific.
Who are you making your media product for? It may seem like a simple question but it’s something you have to put a great deal of consideration into when completing your production design plan. The knowledge, expectations and experience of your audience will inform every stage of the planning and production of your media product. When you’re defining the audience for your media product, avoid generalisations. It’s not helpful to write that your intended audience will be ‘adults’ or ‘teenagers’. Simply referring to a particular age group doesn’t tell you much about the people who will be engaging with your media product. You need to have a clear audience in mind.
SECTION 4 – NARRATIVE STATEMENT
This is a summary of how an audience will experience the story of the product. It could be a scene by scene description, or a treatment. Think about how you as a media maker are going to structure the audience experience. Explain how your storyline will unfold. How will you structure the storyline? linear? circular? 3 act structure? How will the character or characters develop?
If you are working in print, photography, multimedia, radio etc... in what form will there be a storyline? Sometimes a story can be inherent in the themes. For example, if you are taking photos of the stars in space your storyline/narrative might be 'how we are so insignificant in comparison to the universe that surrounds us'
SECTION 5 – ALL FINAL WRITTEN PLANNING
This can include:
This can include:
EXAMPLES
Lots and lots of great PDPs can be found here – http://www.atomvic.org/index.php/resources/menu-showcase/season-of-excellence
SECTION 2 – INTENTION
• Intention. Your intention should include a discussion of your purpose, impact and the desired outcome of your media product.
What do you hope to achieve by producing your media product? Again, it is useful to be specific. When writing your intention, think carefully about what you hope to achieve. Write about the purpose, impact and outcome of your media product.
SECTION 3 – AUDIENCE STATEMENT
• Audience. Your description of audience should cover their attitudes, expectations and knowledge. What kind of person are you making your product for? Be specific.
Who are you making your media product for? It may seem like a simple question but it’s something you have to put a great deal of consideration into when completing your production design plan. The knowledge, expectations and experience of your audience will inform every stage of the planning and production of your media product. When you’re defining the audience for your media product, avoid generalisations. It’s not helpful to write that your intended audience will be ‘adults’ or ‘teenagers’. Simply referring to a particular age group doesn’t tell you much about the people who will be engaging with your media product. You need to have a clear audience in mind.
SECTION 4 – NARRATIVE STATEMENT
This is a summary of how an audience will experience the story of the product. It could be a scene by scene description, or a treatment. Think about how you as a media maker are going to structure the audience experience. Explain how your storyline will unfold. How will you structure the storyline? linear? circular? 3 act structure? How will the character or characters develop?
If you are working in print, photography, multimedia, radio etc... in what form will there be a storyline? Sometimes a story can be inherent in the themes. For example, if you are taking photos of the stars in space your storyline/narrative might be 'how we are so insignificant in comparison to the universe that surrounds us'
SECTION 5 – ALL FINAL WRITTEN PLANNING
This can include:
- Script/drafts
- Treatment - Treatments read like a short story, except they are told in the present tense and describe events as they happen.
- Shot list (a shot by shot plan of the order you will shoot your film) – an example can be found below
- Actor descriptions
- Call sheets (video below)
- Shoot and editing timelines
- Interview questions
This can include:
- Storyboards (this is a must for film and photography!)
- Costume design/makeup design
- Location design including location photos and possible camera angles
- Graphic design including titles, fonts, illustrations, character designs, etc.
- Special Effects design
- Lighting design
- Sound design
EXAMPLES
Lots and lots of great PDPs can be found here – http://www.atomvic.org/index.php/resources/menu-showcase/season-of-excellence
Sample Storyboard:
How to make a callsheet |
How to make a shotlist: |