what you must know for your SAC/Exam
- a) A clear understanding of at least 3 communication theories.
- b) A definition for ‘agency’ and ‘control’ of the media. And a definition for each: production, distribution, consumption and reception.
- c) Examples of the media influencing its audience (TAC adds, smoking PSAs, education, grim reaper AIDS campaign, War of the Worlds, Nazi propaganda)...
- d) The effects of globalisation of media industries (cultural imperialism, integrity and diversity of news media, erosion of government power, etc)
- e) Ethical and legal issues in the media (data harvesting, fake news, piracy, etc)
- f) The many rationales for the regulation for media content in Australia
- g) the many government and industry organisations that regulate Australia’s media. (do some research and have a clear understanding of what each organisation is responsible for)
- h) Examples of audiences having agency over the media. (social media activism, arab spring, user reviews, social influencers, etc)
- i) An understanding of how the relationship between the media and audiences has changed over time.
- k) examples of governments using the media to control their citizens.
1a. Give an example of one way an audience has had influence over the media. (2 marks)
1b. Give an example of one way the media has had influence over an audience. (2 marks)
2. Government agencies will often use media products to attempt to enact control over specific audiences. Describe one way a government has used the media and how effective they were. (4 marks)14
3. Using examples, describe how the relationship between audiences and the media has changed over time. Consider factors such as the production, distribution and/or consumption and reception of media. (6 marks)
4. Describe one way that the relationship between audiences and the media is regulated in Australia, and explain the challenges with this type of regulation. (6 marks)
5. Newer technologies have given power to audiences to easily produce and distribute their own media products. Provide two examples of these technologies, and explore the ethical or legal issues that may arise from the new production or distribution opportunities they afford. (8 marks)
6. The aggregation and harvesting of data on social media is an increasing problem in today's media landscape. Discuss why this is considered a problem. (6 marks)
7. Discuss and compare two of the potential negative effects of media globalisation. in your answer, refer to the changing methods of production, distribution, consumption and reception. (6 marks)
8. Define the terms production, distribution, consumption and reception (4 marks)
9. Define the terms 'agency' and control' (2 marks)
10. Describe 4 rationals for regulating the media. Provide an example of one of those rationals in practice. (5 marks)